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1.
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Social marketing in the 21st century / Alan R. Andreasen Book Publication Thousand Oaks : Sage Publications, 2006 Description xi, 264 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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2.
E-Marketing / Judy Strauss, Raymond Frost Book Publication Upper Saddle River : Pearson, cop. 2012 Description 448 p. a 2 colns. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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3.
E-Marketing / Judy Strauss, Raymond Frost Book Publication Upper Saddle River : Prentice-Hall, cop. 2009 Description xvi, 480 p. a 2 colns : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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4.
Hands-on social marketing : a step-by-step guide to designing for good / Nedra Kline Weinreich Book Publication Thousand Oaks : Sage Publications, cop. 2011 Description XIV, 309 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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Aspectos sociais do marketing / Frederick E. Webster Jr. ; trad. H. de Barros Book Publication São Paulo : Atlas, 1978 Description 151 p. LocationBiblioteca IPAM Porto Availability Available (1).

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6.
Social marketing : theoretical and practical perspectives / ed. Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt Book Publication New Jersey : Lawrence Erlbaum Associates, 1997 Description XV, 457 p. LocationBiblioteca IPAM Porto Availability Available (1).

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O marketing na defesa do nosso planeta : um estudo exploratório / Vanda Pereira ; orient. Nuno Farinha Book Publication Lisboa : IPAM, 2012 Description 156 p. : il. LocationBiblioteca Universidade Europeia (QBN) Availability No copies available In transit (1).

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8.
MKTG : principles of marketing / Charles Lamb, Joseph Hair, Jr., Carl McDaniel Book Publication Boston : Cengage, 2021 Description vii, 410 p. LocationBiblioteca IPAM Porto Availability Available (1).

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9.
Marketing communications : integrating online and offline, customer engagement and digital technologies / PR Smith, Ze Zook Book Publication London : Kogan Page, 2020 Description XXI, 647 p. : il. ; 25 cm LocationBiblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (2). Checked out (1).

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10.
Principles of marketing / Philip Kotler, Gary Armstrong Book Publication Harlow : Pearson Education, 2021 Description 728 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (3).

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11.
Marketing social : mudar comportamentos, inverter tendências : o caso Markthink / José Álvaro Silva, Sandra Gomes, Paula Pinto de Almeida Book Publication Coimbra : Iniciativa Comunitária Equal, 2004 Description 196 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (1). Reference (3).

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12.
Principles of marketing / Philip Kotler, Gary Armstrong, Sridhar Balasubramanian Book Publication Harlow : Pearson, 2024 Description 768 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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13.
Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik Book Publication Harlow, Pearson : , 2023 Description 701 p. LocationBiblioteca IPAM Porto Availability Available (1).

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14.
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Plano de comunicação para a associação Casa Seis / Joana Catarina de Oliveira Freire ; orient. Joana Terra Mota Book Publication Lisboa : Universidade Europeia, 2014 Description 131 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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15.
The Routledge companion to critical marketing / Mark Tadajewski... [et al.] Book Publication Abingdon : Routledge, 2019 Description XVI, 512 p. ; 25 cm LocationBiblioteca IPAM Porto Availability Available (1).

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16.
Marketing en sectores específicos / coord. María Soledad Aguirre García Book Publication Madrid : Pirámide, 2000 Description 501 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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17.
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Aplicação de Social Network Analysis na caracterização de uma Rede para Comunicação de Marketing: o caso do Subreddit r/intel / Natiele Dias Oliveira ; orient. José Marques dos Santos E-resource Publication Lisboa : Universidade Europeia, 2022 Description vii, 53 p. : il. ; ele. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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18.
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A importância da presença dos Social Media no Employer Branding: efeito geracional / José António Vinagre Pimenta ; orient. Luís Andrade E-resource Publication Lisboa : Universidade Europeia, 2019 Description 69 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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19.
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A implementação de estratégias de social media no desenvolvimento da e-reputation das marcas : um estudo de caso / Catarina Vieira Cardoso ; orient. Raquel Reis Soares, Ronnie Figueiredo E-resource Publication Lisboa : Universidade Europeia, 2020 Description xii, 56 p. : il. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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20.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy Book Publication New York : McGraw-Hill Education, cop. 2021 Description xxxi, 768 p. : il. ; 28 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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